Novalith Marketing

Role: Founder & Lead Marketing Strategist

Overview:

As the Founder and Lead Strategist of Novalith Marketing, I established and grew a dynamic digital marketing agency focused on delivering measurable growth and brand visibility for businesses across Nigeria and beyond. I lead all strategic, operational, and creative initiatives to maximize client ROI and build lasting partnerships.

Key Responsibilities:

• Vision & Leadership: Founded Novalith Marketing and developed its core vision, mission, and growth strategy, growing the agency from a startup to serving over 50 active clients within 18 months.

• Strategic Marketing Development: Designed and executed tailored multi-channel marketing strategies including social media advertising, content marketing, and lead generation campaigns that increased client sales by an average of 60%.

• Client Acquisition & Relationship Management: Secured and managed over 50 clients across sectors such as FMCG, services, technology, and retail, maintaining a 90% client retention rate through personalized service and results.

• Campaign Oversight & Content Direction: Directed creative content production, ad campaign planning, and performance analysis to ensure consistent messaging and optimal conversion rates.

• Team Leadership & Training: Led a growing team of 6 marketing specialists and interns, providing mentorship and training that improved team productivity by 40%.

• Data-Driven Performance Optimization: Leveraged analytics tools to monitor KPIs and refine campaigns, achieving an average ROI of 4:1 across client projects.

Achievements:

• Founded Novalith Marketing and scaled client base to 20+ businesses in under 2 months.

• Delivered an average 60% increase in client sales through targeted digital marketing campaigns.

• Achieved a consistent 4:1 ROI on ad spend for clients, maximizing marketing budgets.

• Maintained 90% client retention rate by delivering measurable results and strong client relationships.

• Trained and managed a high-performing marketing team, boosting productivity and campaign effectiveness by 40%.